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Dear social media, it’s you, not me

Dear social media, it’s you, not me

After seeing the most eye-rolling, terminally online crap hot take this week, I made a decision: Instagram was next up on the list of shit that had to go.

I went ahead and deactivated Instagram and deleted the app from my phone. I discovered I was picking my phone up way too much to be distracted by videos and memes. Social Media has become a content regurgitation factory where so much of the content I am served is gleaned from twitter, threads, reddit and tiktok. I figure about 1/3 of it is also things I’ve already seen. So I am going to try this for a bit (maybe a month?) and see how it works out. Like most people, I use the phone when I am bored and anxious and Insta is my go-to (because I am old and don’t have tiktok).

Like many people, I am also wrestling with how social media fits into my life. I was reading this Spyglass article and this quote really stuck with me:

“People have long joked (and not joked!) that using social media makes them feel worse… Yes, there are funny tweets, but that’s increasingly because the network is a hive of stolen meme content from elsewhere (or other Xitter users). You see the same things that get engagement pop up over and over again just completely ripped off by other users. So even funny things feel bad!”

(The Bloomberg piece it references also is worth reading: The Moral Case for No Longer Engaging With Elon Musk’s X)

I will be honest: as soon as I retired from the working world I deleted both Twitter and LinkedIn. But I am so emmeshed into the Meta properties that I find it difficult to extract myself. My Instagram use is pretty high even though I have seen the same funny videos, the same screenshots of funny tweets, reddit posts and the same hot takes over and over and over again. Because our personal social media account is a microcosm, I find so much content is shared and re-shared by many of my friends. So I may see the same video in different people’s stories 3+ times a day. That’s harmless when it’s a cute cat but how many times do I need to see violent or political content? Probably not that much. I probably don’t even need to see the cute cat that much, if I am honest. I figure since there is so much regurgitation in the things I see, maybe up to 1/3 of my time is spent rewatching things I have seen over-and-over-and-over again. I realized when I was going through my facebook memories that I had seen the same meme make the rounds again in the past week. I don’t even remember posting it the first time! That’s how many there are roaming around and 99% of them have the same qualities: funny but forgettable.

As for Facebook, I would completely divest but Nextdoor hasn’t really taken off in my area so all of my community info is gleaned from Facebook. Also, it still is the best way to organize events and sell things locally. I do however find myself de-coupling as much as possible. I have gone back through my memories and made as many as I can private posts and now I make anything I do post private within 24 hours. But I am posting rarely as facebook is just basically an address book to me now – and it shows. I have seen the reach of my posts plummet over the past few years the less I post. I also find I am not getting notifications like I used to. Sure, facebook used to hold back some notifications so that when you came back later it would show that you had a little red circle in the notification corner (from hours ago) and therefore you’d get more addicted to it. But the less you engage with the platform the less it seems to bother to tell you that you have anything at all. If I am waiting for a reply, it’s best to go to the post in question to see if there is one because facebook rarely tells me about it. It seems to be ghosting me as much as I am ghosting it.

Hilariously, as I was writing this a friend of mine posted this article to facebook (natch!) about the AI spamming happening on Meta’s platforms: Where facebook’s AI slop comes from. So another nail in the enshittification coffin for social media.

So now I have no social media on my phone at all and no Instagram accounts available to even access via browser. It is insidious though: since deleting the app, I find my fingers automatically go right to the place that the button once was. Muscle memory is pretty strong so I figure it may be a while until my brain finds no reward there and stops trying. Until then, I find myself staring down at my phone wondering why I opened the blur tool for photos.

The great enshittification

The great enshittification

So I went on vacation last week to an all-inclusive resort. I haven’t been to a AIR since I was pregnant with the youngest -13 years ago – but I have been on luxury cruises and have stayed in high end hotels. I am currently working on a post about that but, I did write a fair but honest Tripadvisor review… that was promptly throttled. It took 3 days to “approve” my review so now it is buried 3 pages back while 5-star reviews were automatically approved. The review appeared after I made a scathing post on facebook. As the kids would say: SUS.

I did a bit of digging and it seems that I am not the only one who has experienced this phenomenon. Apparently Tripadvisor now partners with brands and that gives them more control over the kind of ratings & rankings they receive. After years of having a community-built model that enshrined trust in the website, it is now just another pay-to-play platform that prioritizes business over transparency.

This speaks to the larger phenomenon of what Cory Doctorow calls the “enshittification” of the internet. All of the platforms we have grown up with and contributed to have now been raked over by capitalism and our data and our eyeballs are sold to the highest bidder. Etsy is now just a slum of drop-shipping, Reddit (which, like Spotify, has never turned a profit) is selling its communities to the highest bidder to mine for AI, and even Bandcamp has been recently bought out and is moving towards maximizing profit and minimizing payouts to artists.

This topic seems to be ramping up lately, so here are some interesting links:

“We’re at the end of a vast, multi-faceted con of internet users, where ultra-rich technologists tricked their customers into building their companies for free. And while the trade once seemed fair, it’s become apparent that these executives see users not as willing participants in some sort of fair exchange, but as veins of data to be exploitatively mined as many times as possible, given nothing in return other than access to a platform that may or may not work properly.” Are we watching the internet die?.

“Viewers may hardly see MrBeast having fun in his videos because he’s not actually having a good time. In podcasts, Donaldson tells hosts that he goes so hard, he won’t stop working until he burns out and isn’t able to do anything at all. With a laugh, he admits that he has a mental breakdown “every other week.” If he ever stops for a breather, he says, he gets depressed. MrBeast is so laser-focused on generating content on YouTube that he describes his personality as “YouTube.” He acknowledges that this brutal approach to videos, which has cratered many creators over the years, is not healthy. “People shouldn’t be like me. I don’t have a life, I don’t have a personality,” he said in a podcast recorded in 2023.” The end of the MrBeast era: Jimmy Donaldson warped YouTube in his image — but YouTube is warping him back.

“Everything used to work symbiotically. Then, those entities unceremoniously flipped to become extractors of the web, pulled up the digital drawbridge and never looked back. And all have been made significantly worse by doing this… They want your attention, intellectual labor and links (to them) all for free, but will not reciprocate even just your ideas if they’re external. They’re attention roach motels (traffic goes in, it does not come out). There is no ‘focus on the user’ any longer. Users like hyperlinks, which are internet lindy and a representation of our digital freedom: sharing what we want, with our online communities – links included. Personally I’ve witnessed this happen everywhere: my own links on social are shown to increasingly fewer followers, while posts without links do fine.” You aren’t upset enough about the war on hyperlinks: Our freedom to share links with our own digital communities has in many places already been taken from us.

This Apex Money post also has a link to two posts in r/professors that are a depressing read for anyone with kids. I have warned my own children about using AI for their schoolwork. But what is fascinating is that we have this happening:

Essay created with AI -> Essay run through AI detection scrubber before submission -> professors run essay through AI detection program AND AI detection scrubber detection program

Exhausting!

The Eldest has told me that some teachers have moved to only doing homework assignments in class, in pen, and submitted in person (not online) as they were experiencing so many ChatGPT submissions that it had become untenable.

Also, there is a great link to the Honest Broker in that post that I had also queued up to post here but is worth reading as well. The Rise of Dopamine Culture. I’ve seen it posted everywhere so it is definitely resonating with people.

I am still recovering from our trip – I don’t know if it is just a horrible reaction to mold or if it is something more serious like Legionnaires Disease (I wish I was kidding) but my breathing is horrible. If it doesn’t clear up by tomorrow I am off to the doctor’s. So much for our last HURRAH of a luxury vacation until the kids finish high school!